Data driven decisions are good, until they are not.  Usually, when I see analytics fail it’s like this situation at Whole Foods, nay Amazon.  One of the larger problems I’ve seen over the years of running analytics programs, is what is occurring in this article… namely a top down, one size fits all approach.  Exacerbating the problem is that the typical Whole Foods consumer is completely different than a Walmart, Target or Amazon prime customer:  they are not nearly as price conscious–the provenance and wide variety of foods is much more important.  We’ll see if Amazon just turns Whole Foods into another mass market, discount retailer that will alienate their loyal customer base.

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